FRACTIONAL CMO SOLUTIONS

YOUR MARKETING

NEEDS A LEADER.

Strategic Marketing Leadership Built Around Your Business.

Your business has grown, but managing the marketing has become more complex. We bring experienced marketing leadership into your business to create the strategy, align the people behind it, and keep marketing focused on the outcomes that matter.

Need a team to execute your marketing instead?
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15+

Years of Experience

60+

Businesses Served

50%

Sales Increase

Jo Rawald

Business Growth Architect · 1st
Recommended Alishbah...

“A partner who sees the full picture..."

“What I received went far beyond a visual refresh. Alishbah brought strategy, positioning, messaging, and marketing insight into every decision. The work reflected a deep understanding of brand clarity, conversion, and how all the moving pieces of a business need to work together.

The team moved fast, stayed aligned, and delivered with precision. Every step felt collaborative and intentional.

When you find a partner who understands marketing strategy, branding, and execution - and can deliver with speed and excellence - you keep them close.” - Jo Rawald, CEO of Queen Kong Consulting

IS FRACTIONAL CMO SUPPORT RIGHT FOR YOU?

You're Ready for CMO Support If...

  • Everything comes back to you

    Marketing decisions, approvals and priorities still depend on you or your leadership team.

  • Marketing feels fragmented

    People are doing the work, but there isn't one clear strategy connecting everything together.

  • Your spend is hard to justify

    You're investing in marketing, but don't have enough clarity around what's working or driving growth.

  • Your team needs direction

    You have capable people and partners, but they need clearer priorities, leadership and accountability.

If these challenges feel familiar, the missing piece may not be more marketing activity - it may be the leadership connecting it all.

What is FRACTIONAL CMO LEADERSHIP

Senior Marketing Leadership, Built Into Your Business.

Fractional CMO support gives you an experienced marketing leader who steps into your business to bring strategy, structure and accountability to the bigger marketing picture.

From aligning your team and partners to setting priorities, overseeing execution and measuring performance, ALD helps make sure your marketing is working together - and working toward the right business goals.

  • Clear marketing strategy and priorities

  • Leadership across teams, agencies and vendors

  • Accountability for execution and performance

HOW FRACTIONAL CMO SUPPORT WORKS

Leadership That Works Inside Your Business

You keep leading the business. We take ownership of leading the marketing.

marketing assessment

We start with the bigger picture

We look at your business goals, current marketing, team, partners and performance to understand what's working, what's missing and where the priorities should be.

strategy
& planning

We set the direction

We build a clear marketing strategy and priorities around the goals of the business, so everyone knows what matters and where they're going.

team
leadership

We lead the people doing the work

Your internal team, agencies and vendors have clear direction, expectations and accountability - without everything coming back to you.

performance
& optimiztion

We stay accountable to performance

We keep a close eye on execution and results, adjusting priorities as the business and market evolve.

Ready to Bring More Direction to Your Marketing?

Let’s talk about where your business is today, where you’re trying to go, and whether Fractional CMO support is the right fit to help you get there.

FRACTIONAL CMO SUPPORT

Senior Marketing Leadership, Without the Full-Time Hire

Your Marketing

Led With Intention

A Fractional CMO gives your business experienced marketing leadership without adding a full-time executive to your team.

  • Set the marketing strategy and priorities

  • Lead internal teams, agencies and vendors

  • Align marketing activity with business and sales goals

  • Oversee campaigns, budgets and execution

  • Track performance and guide better decisions

You get someone looking across the entire marketing function - connecting the people, priorities and performance so marketing moves in the same direction as the business.

WHAT YOUR FRACTIONAL CMO HELPS LEAD

One Leader. Across Your Marketing.

From setting the strategy to keeping execution on track, Fractional CMO support connects the moving parts of your marketing around one clear direction.

01. Marketing

Strategy & Planning

Turn business goals into a clear marketing direction, with defined priorities, positioning and a plan your team can actually execute.

02. Team & Vendor Leadership

Give internal teams, agencies and vendors clear direction, expectations and accountability so everyone is working toward the same goals.

03. Sales & Marketing Alignment

Connect marketing activity with the sales process so both teams are focused on attracting the right opportunities and supporting revenue growth.

04. Campaign & Execution Oversight

Keep campaigns and marketing initiatives moving in the right direction, with strategic oversight across execution, priorities and partners.

05. Performance & ROI

Understand what's working, what's underperforming and where marketing investment should go next through clearer performance tracking and analysis.

06. Executive Marketing Guidance

Bring an experienced marketing voice into leadership conversations to guide decisions, challenge assumptions and keep marketing aligned with the wider business.

CLIENTS INCLUDE:

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See What Happens

When Marketing Has Direction

Two established fuel businesses. Two very different growth challenges.

See how strategic marketing leadership helped turn business goals into measurable progress.

CASE STUDY 01 - OIL PRODUCTS DISTRIBUTION

From Invisible to Recognized

in 90 Days

How we helped a 20-Year Fuel Distributor build Brand Awareness and a real Marketing Engine

CASE STUDY 02 - PAK PETROLEUM MARKETING

From Houston-Only to

Multi-State Expansion

How we helped a 30-year Fuel Distribution Company finally build the infrastructure to Grow

OIL PRODUCTS DISTRIBUTION

From Houston-Only to Multi-State Expansion

How Fractional CMO leadership helped a 30-year fuel distributor align its team, build its marketing infrastructure and expand into six new markets.

CASE STUDY 01 - OIL PRODUCTS DISTRIBUTION

CLIENT: Oil Products Distribution
INDUSTRY: Fuel Distribution
ENGAGEMENT: Fractional CMO
FOCUS: Strategy • Team Leadership • Sales • Market Expansion

Oil Products Distribution had built a strong reputation over more than 30 years, but its growth was still heavily dependent on long-standing relationships and informal systems. With a new generation of leadership ready to expand beyond Houston, ALD stepped in to align the team, strengthen the marketing infrastructure and create the structure needed to support growth into new markets.

About Oil Products Distribution

  • 30+ Years in Business

  • Family-Owned, 2nd Generation

  • Houston-Based Fuel Distributor

  • B2B + Commercial + Government Accounts

  • Fractional CMO Engagement

Oil Products Distribution had built a strong reputation through long-standing relationships across Greater Houston. But the business had outgrown the informal systems that had supported it for decades. The next stage of growth required clearer strategy, stronger accountability and a more deliberate plan for expansion.

The Challenge

  • No digital marketing presence

  • Sales hire stuck doing admin work

  • No accountability system

  • Limited visibility into team activity

  • No clear expansion plan

  • Growth still dependent on legacy relationships

The CEO knew where she wanted the company to go, but the team wasn't fully aligned around that vision. Roles were blurred, priorities were unclear and there was no consistent structure for tracking progress. Marketing and sales were not yet set up to support the growth the business wanted.

The Strategy

  • 5 company-wide growth priorities defined

  • Full team role review completed

  • Time audit across the team

  • Weekly accountability structure introduced

  • Expansion roadmap created

Alishbah started by looking at the business as a whole, not just the marketing. She worked with leadership to define priorities across sales, technology, HR, staffing and market expansion, then created the structure needed to keep those priorities moving forward.

The Execution

  • Sales rep redeployed to field sales

  • New website launched

  • Facebook, LinkedIn and Instagram activated

  • Trade show visibility expanded

  • Branded collateral introduced

  • Lead follow-up and nurture systems built

  • New-market outreach implemented

The strategy quickly moved into execution. Sales resources were redirected toward revenue-generating work, a digital presence was built from scratch and the company began actively entering new territories with better systems to track and nurture opportunities.

The Results

  • 20-40 New Prospect Touchpoints Per Week

  • 6 New Markets Entered

  • 2 Overseas Hires in 60 Days

  • 100% Marketing Accountability System Implemented

  • 3 More States
    Added to Expansion Roadmap

OPD moved from a relationship-driven business with limited visibility and internal misalignment to a company actively expanding into new markets with a clearer sales engine, stronger team accountability and better visibility across the business.

Alishbah helped us evaluate what was working and what was not to uncover gaps, build actionable plans and proactively establish the infrastructure needed to support the anticipated growth.

Most importantly, she stayed engaged through implementation, ensuring accountability and progress rather than simply delivering recommendations. Alishbah provides the strategic leadership, execution oversight and marketing expertise of a seasoned CMO helping businesses bridge the gap between where they are and where they want to be.”

PAK PETROLEUM MARKETING

From Invisible to Recognized in 90 Days

How Fractional CMO leadership helped a 20-year fuel distributor build brand awareness, create a marketing engine and turn visibility into measurable growth.

CASE STUDY 02 - PAK PETROLEUM MARKETING

CLIENT: Pak Petroleum Marketing
INDUSTRY: Fuel Distribution
ENGAGEMENT: Fractional CMO
FOCUS: Brand Awareness · Marketing Strategy · Customer Acquisition · Revenue Growth

Pak Petroleum had spent more than 20 years building a loyal customer base, but outside those existing relationships, very few people knew the company existed. ALD stepped in to build the marketing engine from the ground up - creating a stronger presence across digital, traditional and community channels and turning increased visibility into measurable business growth.

About Pak Petrolium Marketing

  • 20+ Years in Business

  • Established Fuel Distributor

  • Southeast Texas

  • B2B & Commercial Customers

  • Fractional CMO Engagement

Pak Petroleum Marketing is an established fuel distribution and delivery company serving farmers, ranchers, truckers, construction companies and commercial accounts throughout Southeast Texas. The company had built a loyal customer base and strong reputation over two decades, but most of its growth still came through existing relationships and word of mouth.

The Challenge

  • Almost no digital presence

  • Low awareness beyond existing customers

  • No intentional marketing strategy

  • Legacy sales relationships declining

  • Chamber membership largely unused

  • No consistent customer acquisition engine

Pak Petroleum had a strong business, but its visibility had not kept pace. As long-standing sales relationships began disappearing, there was no established marketing engine to replace them. The company needed to become more visible, reach new customers and create a more consistent approach to generating growth.

The Strategy

  • Integrated marketing strategy developed

  • Digital and traditional channels combined

  • Local visibility prioritized

  • Community partnerships activated

  • Customer communication strengthened

  • Search visibility developed

ALD built the strategy around making Pak Petroleum more visible wherever its customers already were. Instead of relying on one marketing channel, digital marketing, traditional advertising and community involvement were brought together to create repeated exposure and build stronger brand recognition.

The Execution

  • Billboard campaign launched

  • 81 radio spots per month

  • Email & SMS marketing introduced

  • SEO and blogging implemented

  • Social media established

  • 4 Chamber relationships activated

  • Community sponsorships and events introduced

The strategy was activated across multiple touchpoints - from freeway billboards and radio to email, text marketing, SEO, social media and local partnerships. ALD also turned previously underused community relationships into active marketing channels, giving the business a much stronger presence both online and throughout the markets it served.

The Results

  • 50% Increase in Units Sold

  • 27% Increase in Revenue

  • 50% Increase in Profit

  • 40%+ Average Email Open Rate

  • #1 & #2 Google Rankings for Key Search Terms

  • ~1,500 Additional Businesses Reached Through Chamber Expansion

Pak Petroleum went from having very little visibility outside its existing customer base to having a coordinated marketing presence generating measurable commercial results. Increased awareness translated into stronger sales, revenue and profitability while creating a marketing foundation the business could continue building on.

“Before working with Alishbah, nobody knew who we were outside of our existing customers. She came in and built us a real marketing presence through billboards, radio, email, SEO, social media, chambers, events. People are starting to recognize our name, and we're finally showing up where our customers are. She takes it seriously, she stays on top of it, and she actually cares about our growth. It's been a game changer for us.

Marketing Needs Leadership.

When marketing has clear direction, your team stops working in pieces and starts working toward the same goal.

– Alishbah Lakhani, CEO

READY TO MOVE FORWARD?

Give Your Marketing the Leadership It Needs.

If your business has outgrown the way you've been managing marketing, let's talk about what's working, what's getting in the way, and where stronger marketing leadership could take you next.

A straightforward conversation about your business, your marketing and whether Fractional CMO support is the right fit.

Strategic Marketing. Creative Solutions.

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